Metrics That I Need to Know About

This document has metrics that I think will be important to know about. I will add tooltips and blog posts to the metrics when I have a project that requires that I need to have a deeper understanding of them.

Contents

To Measure Financial Performance

  • Net Profit
  • Net Profit Margin
  • Gross Profit Margin
  • Operating Profit Margin
  • EBITDA
  • Revenue Growth Rate
  • Total Shareholder Return (TSR)
  • Economic Value Added (EVA)
  • Return on Investment (ROI)
  • Return on Capital Employed (ROCE)
  • Return on Assets (ROA)
  • Return on Equity (ROE)
  • Debt-to-Equity (D/E) Ratio
  • Cash Conversion Cycle (CCC)
  • Working Capital Ratio
  • Operating Expense Ratio (OER)
  • CAPEX to Sales Ratio
  • Price Earnings Ratio (P/E Ratio)
  • Accounting Rate of Return (ARR)

Metrics to Understand Customers and users

  • Net Promoter Score (NPS)
  • Customer Retention Rate
  • Customer Satisfaction Index
  • Customer Profitability Score
  • Customer Lifetime Value (LTV)
  • Customer Turnover Rate (Churn)
  • Customer Engagement
  • Customer Complaints
  • Active users

Metrics to Gauge Market and Marketing Efforts

  • Market Growth Rate
  • Market Share
  • Brand Equity
  • Cost per Lead
  • Conversion Rate
  • Search Engine Rankings (by keyword) and click-through rate
  • Page Views and Bounce Rate
  • Customer Online Engagement Level
  • Online Share of Voice (OSOV)
  • Social Networking Footprint
  • Klout Score
  • Social Engagement

Metrics to Measure Operational Performance

  • Six Sigma Level
  • Capacity Utilisation Rate (CUR)
  • Process Waste Level
  • Order Fulfilment Cycle Time
  • Delivery In Full, On Time (DIFOT) Rate
  • Inventory Shrinkage Rate (ISR)
  • Project Schedule Variance (PSV)
  • Project Cost Variance (PCV)
  • Earned Value (EV) Metric
  • Innovation Pipeline Strength (IPS)
  • Return on Innovation Investment (ROI2)
  • Time to Market
  • First Pass Yield (FPY)
  • Rework Level
  • Quality Index
  • Overall Equipment Effectiveness (OEE)
  • Process or Machine Downtime Level
  • First Contact Resolution (FCR)

Metrics to Understand Employees and Their Performance

  • Human Capital Value Added (HCVA)
  • Revenue Per Employee
  • Employee Satisfaction Index
  • Employee Engagement Level
  • Staff Advocacy Score
  • Employee Churn Rate
  • Average Employee Tenure
  • Absenteeism Bradford Factor
  • 360-Degree Feedback Score
  • Salary Competitiveness Ratio (SCR)
  • Time to Hire
  • Training Return on Investment

Metrics to Measure Your Environmental and Social Sustainability Performance

  • Carbon Footprint
  • Water Footprint
  • Energy Consumption
  • Saving Levels Due to Conservation and Improvement Efforts
  • Supply Chain Miles
  • Waste Reduction Rate
  • Waste Recycling Rate
  • Product Recycling Rate
  • ESG Score

References:

  • The inspiration and the information to have a list of metrics came from Bernard Marr.

James Glassey