This document has metrics that I think will be important to know about. I will add tooltips and blog posts to the metrics when I have a project that requires that I need to have a deeper understanding of them.
Contents
To Measure Financial Performance
- Net Profit
- Net Profit Margin
- Gross Profit Margin
- Operating Profit Margin
- EBITDA
- Revenue Growth Rate
- Total Shareholder Return (TSR)
- Economic Value Added (EVA)
- Return on Investment (ROI)
- Return on Capital Employed (ROCE)
- Return on Assets (ROA)
- Return on Equity (ROE)
- Debt-to-Equity (D/E) Ratio
- Cash Conversion Cycle (CCC)
- Working Capital Ratio
- Operating Expense Ratio (OER)
- CAPEX to Sales Ratio
- Price Earnings Ratio (P/E Ratio)
- Accounting Rate of Return (ARR)
Metrics to Understand Customers and users
- Net Promoter Score (NPS)
- Customer Retention Rate
- Customer Satisfaction Index
- Customer Profitability Score
- Customer Lifetime Value (LTV)
- Customer Turnover Rate (Churn)
- Customer Engagement
- Customer Complaints
- Active users
Metrics to Gauge Market and Marketing Efforts
- Market Growth Rate
- Market Share
- Brand Equity
- Cost per Lead
- Conversion Rate
- Search Engine Rankings (by keyword) and click-through rate
- Page Views and Bounce Rate
- Customer Online Engagement Level
- Online Share of Voice (OSOV)
- Social Networking Footprint
- Klout Score
- Social Engagement
Metrics to Measure Operational Performance
- Six Sigma Level
- Capacity Utilisation Rate (CUR)
- Process Waste Level
- Order Fulfilment Cycle Time
- Delivery In Full, On Time (DIFOT) Rate
- Inventory Shrinkage Rate (ISR)
- Project Schedule Variance (PSV)
- Project Cost Variance (PCV)
- Earned Value (EV) Metric
- Innovation Pipeline Strength (IPS)
- Return on Innovation Investment (ROI2)
- Time to Market
- First Pass Yield (FPY)
- Rework Level
- Quality Index
- Overall Equipment Effectiveness (OEE)
- Process or Machine Downtime Level
- First Contact Resolution (FCR)
Metrics to Understand Employees and Their Performance
- Human Capital Value Added (HCVA)
- Revenue Per Employee
- Employee Satisfaction Index
- Employee Engagement Level
- Staff Advocacy Score
- Employee Churn Rate
- Average Employee Tenure
- Absenteeism Bradford Factor
- 360-Degree Feedback Score
- Salary Competitiveness Ratio (SCR)
- Time to Hire
- Training Return on Investment
Metrics to Measure Your Environmental and Social Sustainability Performance
- Carbon Footprint
- Water Footprint
- Energy Consumption
- Saving Levels Due to Conservation and Improvement Efforts
- Supply Chain Miles
- Waste Reduction Rate
- Waste Recycling Rate
- Product Recycling Rate
- ESG Score
References:
- The inspiration and the information to have a list of metrics came from Bernard Marr.
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